The Consultant

Josephine Lui is Managing Consultant of Imagine Image Consultancy, a personal branding and corporate image consulting company. A qualified Image Consultant, she offers both individual coaching and master corporate training in business image, personal and professional presence, business protocol and communication skills. She is the founding VP Education of AICI, Malaysia. Panel of Global International Image Speakers at AICI, Vancouver, Canada, May 2010, Panel of International Speakers at Malaysia 10, Business Network International World Conference, July 2010.

For attractive lips, speak words of kindness. For lovely eyes, seek out the good in people. For a slim figure, share your food with the hungry. For beautiful hair, let a child run his/her fingers through it once a day. For poise, walk with the knowledge that you never walk alone. People, even more than things, have to be restored, renewed, revived, reclaimed, and redeemed; never throw out anyone. Remember, if you ever need a helping hand, you will find one at the end of each of your arms. As you grow older, you will discover that you have two hands; one for helping yourself, and the other for helping others.

Favourite quote from Audrey Hepburn

Engage a qualified Corporate Image Trainer to upgrade, enhance the successful professional reputation of your company via effective powerful training and coaching to attain poise and confidence of your workforce.. This is a powerful tool to be smart, competent and ambitious. Empower them dramatically to Sell and Present With Confidence, Speak With Power!

A Certified Professional Image Consultant in Malaysia and an associate member of AICI, Josephine graduated from London Image Institute and Academy of Masters Mastery. Personally coached by world-renowned Lynne Henderson Marks and Christina Ong, both Certified Image Masters in association with AICI (Association of Image Consultants International, USA). Her other mentors in the expertise of Advance Color Systems, Fashion and Style are Carla Mathis (World Renown Image Master of Body Beautiful), Karen Brunger, Ferial Youakim (International Professional Image Consultants). A passionate, dynamic and engaging educator, Josephine is always fully committed to her clients’ success.


Josephine is currently the PRESIDENT OF AICI MALAYSIA 2014-2016. She has served the Board as the VP Education and President Elect from 2010-2014,a certified HRDF Trainer and an associate member of IITTI, Institute Of Image Training and Testing International. IITTI is a global certification standard on image and etiquette for business applications.


With over 20 years of vast experience in the image, beauty and fashion industry including well known international branding expert and corporate trainer in the beauty industry, Josephine has worked with CHANEL, Elizabeth Arden, Lancome and Sisley with key responsibilities of its in-house trainings as well as its image grooming and etiquette of the Brand’s sales & service staff.


At CHANEL, she has acquired a strong sense of luxury fashion style and was the key facilitator of its Corporate Orientation Programs and Customers’ Relations & Service trainings. At Elizabeth Arden, Josephine had designed and implemented its company’s dress code and the Brand’s corporate uniform for its beauty consultants.


Her other clients’ include Mary Kay (M) Sdn Bhd, Prudential Assurance Malaysia, Abex Medical System Sdn Bhd, MCRB Technologies, SME Malaysia, Burts Bees Malaysia, Sasa Cosmetics, IMU (International Medical University) Kornferry International, FYFE Asia Pte Ltd in Singapore, KLCC Convention Center, Bluebell Malaysia, OCBC (Premier Banking), Standard Chartered Bank, Celcom, AXIATA, amongst others. Josephine Lui has also groomed all ambassadors of RHB Bank. In collaboration with Chapter One, together they have trained the Premiere Divisions of UOB and CIMB. Josephine Lui is a well established Corporate Image Trainer whose delivery has always been very interactive, participative, fun filled and yet thoroughly effective and valuable, as attested by her clients.


Josephine is also a master at public relations and marketing activities. She has always successfully courted the media and established excellent editorial support and coverage from various leading magazines and newspapers in Malaysia (Harpers Bazaar, Style, Glam, Cittabella, CLEO, The Star, etc.).


Well skilled in the aspects of make-up techniques, technical skincare knowledge, and facial protocols. She is a graduate of several industry and professional development programs: Matrise De La Lumiere, Et De La Couleur of Chanel, 7 Habits of Effective People by Franklin Covey, Situational Leadership Skills by Ken Blanchard, and Image Works Asia training in Hong Kong.



The Company's Value

1. Added Value :

We promise value added educational elements in all our education and coaching to ensure continued effectiveness.

2. Honesty :

We deliver our promise with highest integrity and honesty.

3. Committed :

We are committed to focus on the needs of our clients and individual to achieve the objective and continual effectiveness.

4. Apply Civility :

Consistently we treat every individual with respect, courtesy and is truthful in what we deliver.